Chamber Strategies
P.O. box 23154
Santa Barbara, CA  93121-3154
(805) 201-2881
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Membership Benefits are NOT as Important as You Think - #1
Posted: 5/14/17
For many of your members, joining the Chamber is just like when we buy a new car.   Before parting with our cash . . . we focus on deciding which of the latest "stuff" we want in our new vehicle.   Naturally, the latest technology is a consideration.   The fuel-mileage may be significant, etc.   It can be a complex decision.

However, once we leave the dealership . . . everything becomes much simpler: We want to continually feel good about our decision and we definitely don't want any unscheduled return visits to the dealer.   In the final analysis, it's not the buying decision that counts, but the resulting ongoing experience that truly matters.   AND it's this experience that will directly affect our next car-buying decision.

Chamber membership is no different.   The act of joining is simply a transaction.   It's cold and impersonal.   Promises are made and expectations are set.

What follows is often called the "Membership Experience" -- the developing relationship between your Chamber and each individual member.   Understanding each member and feeding their individual experiences is the only way you will retain your members and grow your Chamber.

I will conclude this topic with 'Part 2' in my next post.

Wishing you continuous and profitable growth.

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