Impact Hub
1117 State St
Santa Barbara, CA  93101
(805) 284-0078
Innovation Strategy - When Failure is NOT an Option
Gary Baker
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   Lifeís too short to fail - Learn to create an innovation strategy that leads to products and services your customers will love and gets a job done better and more cheaply than competing solutions.
   72% of all new products & service fail to live up to expectations (Simon-Kucher & Partners research study). But it doesn't have to be that way. Innovation is the process of devising products and services that address unmet customer needs. The goal of innovation, therefore, is first recognize your customerís unmet needs, and follow with products and services that get a job done better and more cheaply than competing solutions. This talk provides an overview of how entrepreneurs and companies can avoid falling victim to product and company failure by establishing a long and healthy view of the customer and continuously satisfying their needs with an effective innovation strategy. Gary Baker is a respected innovation thought-leader with 21 years guiding digital transformation, product development and innovation strategy for Global 1000 companies, startups and established mid≠-sized companies. As one of the founding members of IBM iX (formerly IBM Interactive Media), Gary helped define the digital consulting practice by providing IBMís top clients with customer-≠centric digital strategies and product solutions that extend across the digital ecosystem An Executive-level management consultant and three-≠time startup founder, Gary has been helping executives and startups across multiple industries solve complex business challenges by defining and delivering products, services, and solutions generating over $100M in revenue.
   Event Category & Type:   Class ( Classes, Seminars, Conferences)

   Impact Hub, 1117 State St, Santa Barbara, CA  93101

   Admission:  FREE to All
   Phone:  (805) 284-0078
   Internet:  Website

   This event is ..... Open to the Public, Indoor, NOT Handicapped Accessible, NON Smoking, Cell Phones & Pagers Permitted, but with some restrictions, Cameras & Recording Permitted, but with some restrictions, NO Pets & Animals, 20s +, Casual

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